Whenever you set-out to start a business you obliviously must have a product or provide a service that you feel will be of value too a consumer. While your product or service is important there may be many other competitors in the space that provide the same or a similar products/services to the marketplace. So how do you separate yourself from the competition? Sure the product or service has to be good but simply put the answer is You; you are unique and you can provide something different to each person who is interested in buying what you're selling. Take my Personal Financial Coaching Business as an example; there are many other coaches in this space yet I am able to continually grow and provide this service to clients nationwide. While using video conferencing platforms like Zoom that allows me to meet with clients from coast to coast and have "face to face" communication with my clients, I am able to provide the value that I strive to deliver during each coaching session. I firmly believe that because I go into a client relationship with the goal to provide value by using the training that I have received and my personal experiences, my clients are able to see/feel the passion I have for helping others and chose to work with me to help them reach their desired financial or personal goals.
In short if you are willing to add the value and put you clients first then you will be able to separate yourself from the competition and be that much closer to reaching the full potential of your business.
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Titan